About us.
Award Winning sales training & coaching experts

HOFFMAN trainers are engaging, hilarious, have years of experience, and most importantly give advice that is actionable and works. Can’t wait for the next one!"

–Kat Yeh, MBA Candidate at MIT Sloan
headshot of jeff about hoffman bos ma

Meet Jeff.

As the author of the award-winning Basho Email, Your SalesMBA®, and Why You? Why You Now?® sales programs, Jeff Hoffman has delivered sold-out presentations to thousands of sales professionals across the world. 

He has addressed hundreds of audiences within the Fortune 500 companies and the world’s top business school programs, including Wharton, MIT Sloan School of Management, and Harvard Business School.

Jeff Hoffman leverages his 25+ years experience at companies like Google and Akamai Technologies into an internationally recognized approach that promotes immediate results among even the most seasoned sales teams.

headshot of cece about hoffman bos ma

Meet CeCe.

CeCe Bazar Aparo has dedicated her career to building, optimizing, and training top sales organizations across the United States. Starting her career in sales and marketing, CeCe quickly identified the benchmarks for success in a winning sales program. CeCe spent five years in venture capital where she was responsible for working with portfolio companies post-investment on their sales and go-to-market strategy.

CeCe Bazar Aparo is Vice President of Corporate Training at HOFFMAN, working with corporate clients around the world to master our technique and increase pipeline and revenue.With a strong understanding of the sales process and a passion for the art and science of sales, CeCe delivers training that is tactical, engaging, and meaningful.

TUESDAYSwith hoffman.

Tuesdays with HOFFMAN is our free webinar series in which Jeff and CeCe answer your questions about perfecting the practice of greater sales.

From cold prospecting and lead generation to objection handling to closing deals with multiple stakeholders and competing bidders, Tuesdays with HOFFMAN is a can’t-miss addition to your ongoing sales development portfolio.

Next Free Session:
June 21
1:00 pm ET
Scroll to Top