How to Work with Difficult Customers: A Q & A with Jeff Hoffman & CeCe Aparo from Hoffman.

By: Jeff Hoffman

Difficult customers create even more difficult situations for salespeople.

It’s critical to be nice. But all the while you’re thinking, Why is this customer being mean?

So what can you do when a customer is downright mean? Or a prospect is disrespectful?

Jeff Hoffman, sales author, expert and consultant, and CeCe Aparo, VP at Hoffman, dive deep into the difficult situations in Your SalesMBA Podcast “How to Handle Yourself When Your Customer is an A**hole.”

They offer practical solutions for salespeople, whether you’re dealing with a difficult prospect, a customer-temporarily-turned-jerk or a client who’s overstepped the boundary.

Check out the FULL interview here!

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- Bret Wilbur, Director of Sales, TriNet

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