By: Jeff Hoffman

Bringing in outside training and/or building a sales enablement function is an expensive investment, yet it’s critical to the success of your sales organization.

But when do you do it?

Well as in life, timing is everything. Too early and your team won’t have the proper baseline or pipeline to measure the results of these efforts. Too late and they are locked into bad habits and poor practices that impact your scalability.

Regardless of your go-to-market strategy, arming your sales team with the tools, tactics, and processes is paramount in their ability to execute. Here are three metrics that will indicate it’s time to pull the trigger.

Check out Jeff’s tips on OpenView Lab’s Blog here!