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Suite Life without the Sweet Talk

By: Jeff Hoffman

Our friendliness and our good-natured curiosity about people, and our extroverted nature, that so many of us share, it just makes sales easier, it doesn’t make us good at it. And I think that we learn that the hard way when we realize, “Oh I take all this happy, friendly goodness and I slap it on the phone and it doesn’t work.”

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