Hoffman sales training transforms reps into Closers.

Our award-winning Hoffman sales training introduces behavioral change to create sales mastery.

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Training options

The right sales training for you

Whether you’re a solo-seller or the head of a multinational sales force of thousands, there's a Hoffman sales training package tailored to deliver what you need. 

Empowered Dynamic Focused
Closer
Empowered Dynamic Focused
Enterprise
Empowered Dynamic Focused
Accelerate

Perfect for individual sales professionals aiming to sharpen their skills and improve their close rates. Gain access to essential tools and training designed to boost personal sales performance.

Find the right training
Learning plan and implementation

Time kills all deals. Sales training shouldn't slow you down.

Our methodology includes foundational courses, private coaching sessions, and advanced classes focused on real-world application, ensuring you can effectively Own the Deal™.

Sample Hoffman engagement
Week 1

Curriculum Overview

Understand the structure and goals of each module with a clear breakdown of topics, ensuring you know what to expect at every step.

Week 2

Interactive Lessons

Engage with real-world examples and hands-on exercises that reinforce key concepts and encourage active participation.

Week 3

Resource Library

Access a wealth of on-demand content—videos, guides, and tools—to support your learning journey anytime, anywhere.

Implementation
Week 4

Actionable Roadmap

Transition smoothly from theory to practice with a step-by-step guide that helps you apply new skills directly to your daily sales activities.

Week 5

Performance Metrics

Track your progress using customized checklists and scorecards, helping you pinpoint growth areas and measure improvement.

Week 6

Ongoing Support

Receive continuous feedback through coaching sessions and peer reviews, ensuring you refine your approach and sustain long-term success.

Performance metrics

We focus on delivering measurable results that empower your sales team.

Hoffman sales training programs are created to help businesses achieve substantial improvements in performance.

of Closers improve sales conversations in one session.
90 %
Sales professionals trained globally—from startups to Fortune 500s.
250 K
Average increase in close rates across teams within 90 days of training.
30 %
"Hoffman’s approach"

"Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included."

Tom Huntington, CFO at Crayon
"Hoffman’s training"

"Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%."

Steven Lipner, President at Whartons Dealmaker’s Club
"Hoffman gave my team the right tools"

"Hoffman gave my team the right tools, control and confidence needed to initiate conversations and move deals toward the result we want."

Brent Jones, Program Manager Sales Training & Enablement
"Hoffman is a magician"

"Hoffman is a magician. He captures everyone’s attention and has the uncanny ability to take content and techniques and turn it into something that is exciting, entertaining, and easily transferable into action."

Eric Shoemaker, CRO
"Hoffman events"

"I find nuggets in 99% of the Tuesdays with Hoffman events. I’m not in traditional sales. So much of the content, is applicable to the fundraising space because it is all about relationships and how you work with the various sponsors/donors/event participants."

Andrea Marlar, Assistant Vice President at Boston Children’s Hospital
"Attending the workshop"

"Since attending the workshop my income has increased 30%, and the size of my deals nearly doubled."

Mark Vinokur, Enterprise Account Executive
"Hoffman has been my go-to for training"

"Hoffman has been my go-to for training for over 10 years. Their expertise in unmatched and their level of expertise and innovation is clear. They have a deep knowledge and understanding of the sales process which allows them to deliver a training that is specific to our team, our challenges, and our goals. There is no better training out there."

Dave Peisach, VP of Account Management at Definitive Healthcare
"Thank you for all that you do!"

"Tuesdays with Hoffman is a meeting I protect on my calendar every week because the insights are actionable, practical, and real. Jeff’s conversations always give me value and make me think. Thank you for all that you do!"

Clayton, Business Development Director
Built for Closers, By Closers

Training delivered your way.

01

Private Classes

Exclusive to Corporate and Enterprise clients, these classes delve deep into applying core programs tailored to your organization’s unique challenges.

Learn more

04

Deal Reviews

We evaluate real deals, uncover gaps, and guide reps through actionable improvements that can immediately impact close rates.

Learn more

02

Coaching Calls

These sessions are designed to answer questions, refine techniques, and help participants apply what they’ve learned directly to their real-world sales situations.

Learn more

05

Onsite Training

These sessions are immersive, collaborative, and perfect for kicking off programs, aligning large teams, or tackling complex challenges together.

Learn more

03

Manager Huddles

Manager Huddles focus on improving frontline coaching skills, building accountability, and reinforcing training adoption across teams to drive sustained performance.

Learn more

06

The Closer Collection™

A comprehensive library of videos addressing every sales question, organized into focus areas for targeted learning.

Access now

01

Private Classes

Exclusive to Corporate and Enterprise clients, these classes delve deep into applying core programs tailored to your organization’s unique challenges.

Learn more

02

Coaching Calls

These sessions are designed to answer questions, refine techniques, and help participants apply what they’ve learned directly to their real-world sales situations.

Learn more

03

Manager Huddles

Manager Huddles focus on improving frontline coaching skills, building accountability, and reinforcing training adoption across teams to drive sustained performance.

Learn more

04

Deal Reviews

We evaluate real deals, uncover gaps, and guide reps through actionable improvements that can immediately impact close rates.

Learn more

05

Onsite Training

These sessions are immersive, collaborative, and perfect for kicking off programs, aligning large teams, or tackling complex challenges together.

Learn more

06

The Closer Collection™

A comprehensive library of videos addressing every sales question, organized into focus areas for targeted learning.

Access now
Own the deal Scorecard®

How strong is your sales game?

Gives

Value

Gets

Value

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Find your perfect training

Trusted by industry leaders, our clients include startups, Fortune 500 companies, and sales teams relying on Hoffman’s expertise to boost conversions and improve deal efficiency.

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Upcoming events

Upcoming events to master sales strategies.

All events
Establishing Social Value™ while Working the Deal
June 18, Wednesday • 11:00 am. – 11:45 am. ET
Your ability to navigate accounts, build urgency, and establish rapport hinges on your ability to achieve high levels of Social Value. In part 2 of this 3-part series, HOFFMAN will dive into actionable strategies to establish Social Value. With these tactics, you'll be able to even the playing field between buyer and seller as you navigate the deal, creating a productive environment for negotiation. A can't miss topic for any serious Closer!
Register now
Establishing Social Value™ while Closing the Deal
June 25, Wednesday • 11:00 am. – 11:45 am. ET
In part 3 of this 3-part series, HOFFMAN will dive into actionable strategies to establish Social Value. With these tactics, you'll be able to even the playing field between buyer and seller as you navigate the deal, creating a productive environment for negotiation. A can't miss topic for any serious Closer!
Register now
Grow the Deal™: Getting Ahead of Customer Churn
July 02, Wednesday • 11:00 am. – 11:45 am. ET
Want to put an end to customer churn? The enemy of any healthy company, customer churn can be greatly minimized with a few key strategies. In this class Jeff explains the importance of taking a proactive approach to customer retention through effective onboarding, product adoption goal setting, well-timed upsells and cross-sells, and the strategic introduction of new products.
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Close the Deal™: Deciphering the Score
July 09, Wednesday • 11:00 am. – 11:45 am. ET
The Scorecard® is Hoffman’s easy-to-use framework for assessing deal health. But what do your scores actually mean? In this class, Jeff breaks down the various types of deal scores that you may uncover, what the scores mean, and what Closers should do next with each type of deal.
Register now
All events
Elevate your sales with Hoffman

Transform your sales game like thousands of closers.

Hoffman offers the tools, resources, and expert guidance you need to thrive in any sales environment.

Start training now
Elevate your sales with Hoffman
Elevate your sales with Hoffman