Next free session: October 11 @ 1pm sign up now

let’s get acquainted

The practice of greater sales

Sales is about being genuine, authentic, and strategic in your approach. And so are we.

The
art of greater sales

HOFFMAN’s  courses and training programs are designed to unleash your full potential by arming you with sales tactics and techniques needed to be successful at every stage of the funnel.

Our classes introduce behavioral changes that allow you to master sales excellence without disrupting your current success.

Our programs

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Start The Deal

Why You? Why You Now?®

How do you get someone to call you back or reply to your email?

From outbound to inbound and gatekeepers to early objections, our award-winning Why You? Why You Now?® program teaches you how to cut through the noise and get the response rates that your efforts deserve.

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work The Deal

Perfect Meeting®

By skillfully “managing the moment,” any sales call can reveal any potential buyer. Our Perfect Meeting® technique allows you to focus on the specific words, actions, and behaviors that encourage discovery in a transformative way and set the stage for you to work every deal.

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close The Deal

Gives & Gets®

Gain the language and confidence you need to begin in negotiating earlier than ever before. By introducing the principles of Gives & Gets® at the beginning of the sales journey, you will inspire the deep levels of urgency and commitment you need to advance opportunities to close in your pipeline.

Leading the industry for 20+ years

For more than 20 years, HOFFMAN has been the leading industry sales training consultant. We teach the only human-centered approach to sales training. Whether you’re new to the field or a seasoned industry expert, by yourself or managing a global team, we will improve your ability to start, work, and close the deal.

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Cleveland-1
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paypal
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Hubspot
google-1-1
Celtics-1
paypal
redhat
Hubspot
Cleveland-1
Celtics-1
paypal
redhat
Hubspot
Cleveland-1
google-1-1
paypal
redhat
Hubspot
Cleveland-1
google-1-1
Celtics-1
redhat
Hubspot
Cleveland-1
google-1-1
Celtics-1
paypal
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Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%.

Steven Lipner
President at Whartons Dealmaker’s Club

Hoffman gave my team the right tools, control and confidence needed to initiate conversations and move deals toward the result we want.

Brent Jones
Program Manager Sales Training & Enablement

Hoffman’s honesty, energy, and perspective are always on point. Our team and leaders always appreciate their willingness and ability to go above and beyond to ensure our success.

Brent Jones
Program Manager Sales Training & Enablement

Hoffman is a magician. He captures everyone’s attention and has the uncanny ability to take content and techniques and turn it into something that is exciting, entertaining, and easily transferable into action.

Eric Shoemaker
CRO

The simplicity and effectiveness of Hoffman keeps me coming back time and again. I trust that the results are going to be there after Hoffman does their training.

Mike Renderman
VP of Sales

I find nuggets in 99% of the Tuesdays with Hoffman events. I’m not in traditional sales. So much of the content, is applicable to the fundraising space because it is all about relationships and how you work with the various sponsors/donors/event participants.

Andrea Marlar
Assistant Vice President at Boston Children’s Hospital

Since attending the workshop my income has increased 30%, and the size of my deals nearly doubled.

Mark Vinokur
Enterprise Account Executive

Hoffman has been my go-to for training for over 10 years. Their expertise in unmatched and their level of expertise and innovation is clear. They have a deep knowledge and understanding of the sales process which allows them to deliver a training that is specific to our team, our challenges, and our goals. There is no better training out there.

Dave Peisach
VP of Account Management at Definitive Healthcare

Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included

Tom Huntington
CFO at Crayon

Upcoming sessions

Oct 11 Tue
  • 1:00 pm. – 1:30 pm. ET

    The New Rules of Email Prospecting free

Oct 18 Tue
  • 2:00 pm. – 3:15 pm. ET

    Work the Deal: The Perfect Meeting®

  • 11:00 am. – 12:15 pm. ET

    Start the Deal: Why You? Why You Now?®

Oct 19 Wed
  • 2:00 pm. – 3:15 pm. ET

    Work the Deal: The Perfect Meeting®

  • 11:00 am. – 12:15 pm. ET

    Start the Deal: Why You? Why You Now?®

Oct 24 Mon
  • 11:00 am. – 12:15 pm. ET

    Close the Deal: Gives and Gets®

Oct 25 Tue
  • 11:00 am. – 12:15 pm. ET

    Close the Deal: Gives and Gets®

Nov 01 Tue
  • 11:00 am. – 12:15 pm. ET

    Start the Deal: Why You? Why You Now?®

Nov 02 Wed
  • 11:00 am. – 12:15 pm. ET

    Start the Deal: Why You? Why You Now?®

Nov 08 Tue
  • 11:00 am. – 12:15 pm. ET

    Work the Deal: The Perfect Meeting®

Nov 09 Wed
  • 11:00 am. – 12:15 pm. ET

    Work the Deal: The Perfect Meeting®

Let’s Get Acquainted.