Inspire. Coach. Inspect. Forecast.

Lead the Deal™

Training that transforms top reps into exceptional leaders. Master coaching techniques, accurate forecasting, and team development strategies to consistently drive sales performance and business growth.

Trusted by industry leaders.

Inspire. Coach. Inspect. Forecast.

Sales manager training for the pursuit of excellence.

Great sales managers are defined by what their reps do when they are not in the room. In the Lead the Deal™ sales manager training, leaders will learn how to:

Build and promote a winning sales culture

Inspire a passion for selling

Identify and motivate reps

Develop & accurately measure performance & revenue targets

Forecast pipeline with our Scorecard® approach

Deliver effective coaching and feedback

The learning plan

It is common for the highest-performing individual contributors to become managers.

But there is often no sales manager training to help them make them leap into this new role. And it is a leap! The skills that served them as a rep are not always helpful as a manager – and their goals are completely different. Our Lead the Deal™ sales manager training program addresses the foundational knowledge, skills and tactics needed to achieve sales management excellence en route to building a successful sales team.

In this first course of your Lead the Deal™ sales manager training, you will learn how to identify and coach your sales team’s A, B and C players. Each type of rep requires a different approach, and you’ll explore how to support top talent, nurture reps with potential, and filter out poor performers.

The ABCs of Coaching Reps

Now that you’ve learned about your ABC players, explore how to utilize your Scorecard® as an effective and objective coaching tool with your sales reps.

Coaching with Scorecard®

As a sales manager, your primary responsibility is ensuring the efficacy of your sales team. In order to reinforce positive behavior and eliminate bad habits, it is essential that you create a process for delivering constructive feedback to your sales reps. In this class, you’ll learn the most important elements to ensuring your feedback is helpful and heard.

Giving Powerful Feedback

Following the foundational courses for Lead the Deal™, you’ll enjoy a private class with Jeff to tackle unique-to-you challenges in your sales manager training, ask questions, get feedback on real-life management moments and more.

Private Class

To wrap up your Lead the Deal™ sales manager training, we’ll explore some highly-actionable tips for management success:

1. How to Motivate Underperformers

2. How to Motivate Top Performers

3. How to Motivate New Salespeople

4. How to Hire Amazing Salespeople

5. How to Give Feedback

Sales Manager Hacks

Wrap up your Lead the Deal™ program with a dedicated coaching call with Jeff.

Coaching Call

The Closer Collection™

Your exclusive resource to all things Hoffman. Curate custom playlists based on sales question, topic, stage, skill and level. So you can learn the way you plan to sell.

Start the Deal™, Work the Deal™ and Close the Deal™

The foundation to all of our Hoffman techniques. The perfect entry point for anyone new (or returning) to sales.

Hoffman Hacks™

Our catalog of hundreds of classic sales answers for immediate action items, delivered to your phone in moments. Constantly updated and curated. Always a minute.

Hoffman Hits™

3-minute video summaries of every 30-minute Hoffman class to reinforce learning when you need us on the go. You’re welcome.

FAQ

Frequently asked questions.

What is the “Lead the Deal™” program?

Lead the Deal™ is a sales manager training program, designed to address all of the foundational knowledge, skills and tactics that sales managers need to know in order to build and manage a successful sales team.

Who is this training best suited for?

Our Lead the Deal™ sales manager training is perfect for both seasoned and first-time sales managers. Trainees will learn how to build and promote a winning sales culture, develop and measure performance and revenue targets, deliver effective coaching and feedback to sales reps and more.

How quickly can managers apply what they learn?

Sales managers will be able to immediately take action after their Lead the Deal™ training, applying our tactical best-practices to drive behavioral change quickly and effectively on their teams.

Are there any prerequisites required?

No! Come as you are.

What our clients are saying

Hear firsthand how our approach makes a lasting impact.

"Hoffman’s approach"

"Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included."

"Hoffman’s training"

"Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%."

"Hoffman gave my team the right tools"

"Hoffman gave my team the right tools, control and confidence needed to initiate conversations and move deals toward the result we want."

"Hoffman is a magician"

"Hoffman is a magician. He captures everyone’s attention and has the uncanny ability to take content and techniques and turn it into something that is exciting, entertaining, and easily transferable into action."

"Hoffman events"

"I find nuggets in 99% of the Tuesdays with Hoffman events. I’m not in traditional sales. So much of the content, is applicable to the fundraising space because it is all about relationships and how you work with the various sponsors/donors/event participants."

"Attending the workshop"

"Since attending the workshop my income has increased 30%, and the size of my deals nearly doubled."

"Hoffman has been my go-to for training"

"Hoffman has been my go-to for training for over 10 years. Their expertise in unmatched and their level of expertise and innovation is clear. They have a deep knowledge and understanding of the sales process which allows them to deliver a training that is specific to our team, our challenges, and our goals. There is no better training out there."

"Thank you for all that you do!"

"Tuesdays with Hoffman is a meeting I protect on my calendar every week because the insights are actionable, practical, and real. Jeff’s conversations always give me value and make me think. Thank you for all that you do!"

Elevate your sales with Hoffman

Grow your pipeline, accelerate your deals, and increase your win rate.

Hoffman offers the tools, resources, and expert guidance you need to thrive in any sales environment.

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