Tuesdays with Hoffman.

Start your practice.

Supercharge your selling.

To get good at any technique, you need to practice.  

Join Jeff and CeCe for these free webinars to learn the tactics to keep your selling skills sharp.

But wait, there’s more. 

HOFFMAN students with a Closer license enjoy priority registration for limited-seating events, and exclusive access to the full library of Tuesdays with HOFFMAN recordings.

The new rules of competitive positioning.

Tuesday, February 1 | 1:00 PM ET

How can you differentiate your products and your services from competitors?

This point in any deal can be tricky to navigate…It’s critical to enter these conversations with confidence in yourself and in your company.

We got your back. CeCe & Jeff will present the new rules of competitive positioning, including:

  • when to ask about competition
  • how to handle head-to-head evaluation
  • what to do with pricing and discounts
  • where to engage in competitive discussions
  • how to compete with status quo

Spots are limited. And no recordings available. Register now to secure your seat. 


HOFFMAN was able to provide actionable advice and insightful tactics on how to be better at sales. I’ve taken courses on sales and none were as valuable as Hoffman’s training."

–André Bernardes, MBA Candidate at MIT Sloan & Entrepreneur

Change one thing

Nobody needs to like you.

Dale Carnegie’s classic How to Win Friends and Influence People is still in print because it’s excellent. But one idea in this book has been widely misinterpreted: “People buy from people they like.”  While this is certainly true, it’s led to generations of salespeople working their hearts out to get people to like them.  Of course, this often rings false, and since no one likes insincerity, it backfires.

A more useful phrasing might be: people don’t buy from people they don’t like.  Viewed this way, all you need to do is avoid being actively disliked, and you’ll do fine in sales. And you’ll be more genuine in your interactions…which leads more people to like you.

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