Tuesdays with Hoffman.

Start your practice.

Supercharge your selling.

To get good at any technique, you need to practice.  

Join Jeff and CeCe for these free webinars to learn the tactics to keep your selling skills sharp.

But wait, there’s more. 

HOFFMAN students with a Closer license enjoy priority registration for limited-seating events, and exclusive access to the full library of Tuesdays with HOFFMAN recordings.

Say This, Not That: Discover Edition

Tuesday, May 31 | 1:00-1:30 PM ET

Ever find yourself stuck using the same phrases over and over on every deal? 

Good news: you’re not alone. Bad news: because you’re not alone, you’re lumped in with the ghosts of sales reps past and their poor behavior…Enter: this episode of Tuesdays with HOFFMAN. 

Over the course of this session, Jeff and CeCe will arm you with the language you need in place of sales’ most ubiquitous catch phrases. You’ll learn how to:

  • Buy time when you’re asked a question you don’t understand
  • Establish next steps without asking for “next steps”
  • Handle objections without HANDLING objections
  • Understand who’s involved in the decision making process without asking “who’s involved in the decision making process?…”

Say YES (not no) to this session. Register here. 

Say This, Not That: Closing Edition

Tuesday, June 7 | 1:00-1:30 PM ET

Ever find yourself stuck using the same phrases over and over on every deal? 

Good news: you’re not alone. Bad news: because you’re not alone, you’re lumped in with the ghosts of sales reps past and their poor behavior…Enter: this episode of Tuesdays with HOFFMAN. 

Over the course of this session, Jeff and CeCe will arm you with the language you need in place of sales’ most ubiquitous catch phrases. You’ll learn how to:

  • Get real timelines and dates on when deals are going to close
  • Establish urgency without dangling end-of-month or end-of-quarter in front of your buyer
  • Use the assumptive close and the doorknob close without hesitation
  • Close with real confidence

Say YES (not no) to this session. Register here.

MIT our programs close the deal tuesdays with hoffman

HOFFMAN was able to provide actionable advice and insightful tactics on how to be better at sales. I’ve taken courses on sales and none were as valuable as Hoffman’s training."

–André Bernardes, MBA Candidate at MIT Sloan & Entrepreneur

Change one thing

Nobody needs to like you.

Dale Carnegie’s classic How to Win Friends and Influence People is still in print because it’s excellent. But one idea in this book has been widely misinterpreted: “People buy from people they like.”  While this is certainly true, it’s led to generations of salespeople working their hearts out to get people to like them.  Of course, this often rings false, and since no one likes insincerity, it backfires.

A more useful phrasing might be: people don’t buy from people they don’t like.  Viewed this way, all you need to do is avoid being actively disliked, and you’ll do fine in sales. And you’ll be more genuine in your interactions…which leads more people to like you.

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