Tuesdays with Hoffman.
Start your practice.
Supercharge your selling.
To get good at any technique, you need to practice.
Join Jeff and CeCe for these free webinars to learn the tactics to keep your selling skills sharp.
But wait, there’s more.
HOFFMAN students with a Closer license enjoy priority registration for limited-seating events, and exclusive access to the full library of Tuesdays with HOFFMAN recordings.
We are on a break for the summer
Tuesdays with HOFFMAN is taking a break this summer and returning in fall 2022 with some new and exciting sessions! If you have any questions, please email firstname.lastname@example.org
See you this fall!
HOFFMAN was able to provide actionable advice and insightful tactics on how to be better at sales. I’ve taken courses on sales and none were as valuable as Hoffman’s training."
–André Bernardes, MBA Candidate at MIT Sloan & Entrepreneur
Change one thing
Nobody needs to like you.
Dale Carnegie’s classic How to Win Friends and Influence People is still in print because it’s excellent. But one idea in this book has been widely misinterpreted: “People buy from people they like.” While this is certainly true, it’s led to generations of salespeople working their hearts out to get people to like them. Of course, this often rings false, and since no one likes insincerity, it backfires.
A more useful phrasing might be: people don’t buy from people they don’t like. Viewed this way, all you need to do is avoid being actively disliked, and you’ll do fine in sales. And you’ll be more genuine in your interactions…which leads more people to like you.