Upcoming Workshops.

February Why You? Why You Now?® Prospecting Workshop with Hoffman Feb 11, 2020Learn More

March Why You? Why You Now?® Prospecting Workshop with Hoffman Mar 10, 2020Learn More

April SalesMBA™ Sales Management Training with Hoffman  Apr 14, 2020Learn More

October Why You? Why You Now?® Prospecting Workshop with Hoffman Oct 20, 2020Learn More

November Why You? Why You Now?® Prospecting Workshop with Hoffman Nov 10, 2020Learn More

Discover Hoffman.


We are a team of renowned sales executives, educators, and entrepreneurs. For more than 20 years, Hoffman has been a leading consultant for industry leaders throughout the world on the topics of sales, sales management, and sales operations.

Our salesforce training programs are designed to address every sales skill needed to build pipelines, empower your team, and sell with confidence.


Meet Jeff.

As the author of the award-winning Basho Email, Your SalesMBA® and “Why You? Why You Now?”® sales programs, Hoffman has delivered sold-out presentations to thousands of sales professionals across the world. He has addressed hundreds of audiences within the Fortune 500 companies and the world’s top business school programs, including Wharton, MIT Sloan School of Management, and Harvard Business School.

Jeff leverages his 25+ years experience at companies like Google and Akamai Technologies into an internationally recognized approach that promotes immediate results among even the most seasoned sales teams.

Since 2002, Jeff’s award-winning sales methodology has been taught in 23 countries within six continents. His achievements have earned numerous global business awards and been profiled in Fortune and Entrepreneur Magazine. Jeff also serves as an Advisory Board Member for OpenView Venture Partners, HubSpot and the MIT/Sloan Sales Club.


Meet CeCe.

CeCe has dedicated her career to building out, optimizing, and training top sales organizations across the United States. Having started her career in sales and marketing, CeCe quickly identified the benchmarks for success in a winning sales program and the pitfalls to avoid when building out a team.

Most recently, CeCe spent nearly five years at OpenView Venture Partners, where she was responsible for working with portfolio companies post-investment on their sales and go-to-market strategy. During her time at OpenView, CeCe built 14 sales teams and worked with 23 companies across the portfolio, engaging with board members, executives, and leadership to increase pipeline and revenue.

With a strong understanding of the sales process and a passion for the art and science of sales, CeCe dives in to deliver training that is tactical, engaging, and impactful.

Who We Serve.

  • AccuRev
  • Equity
  • OneSource
  • Accutest Laboratories, Inc.
  • ERA Realty
  • OneMedical
  • Acquia
  • Everbridge
  • Opera Software
  • Adallom Akamai
  • EverTrue
  • Oracle
  • Advisors
  • Falconstor
  • Pantheon
  • Agilent
  • Forrester Research
  • Pegasystems, Inc.
  • Alfresco
  • Fuzebox
  • PeopleMatter
  • Algolia
  • Fuze
  • PowerAdvocate
  • Allegro
  • Gartner
  • Pixability
  • Alphasights
  • GCT
  • PureStorage
  • AppNeta
  • Gigya
  • PwC
  • Arbor
  • Gorkana
  • QA Symphony
  • Aria Systems
  • Great Place To Work
  • Reflektive
  • Avention
  • Google
  • Recorded Future
  • Axeda
  • Graphicly
  • Relativity
  • Backupify
  • Harvard Business School
  • Rentlytics
  • Baker Technologies
  • Haas School of Business
  • Revinate
  • Bank Hapoalim
  • Hearts On Fire
  • RISI
  • Beacon Hill Staffing
  • Ifbyphone
  • SAI Global
  • Birst
  • IANS
  • Saba Software
  • Blue Software
  • Influitive
  • SendGrid
  • Boston Celtics
  • Inkling
  • SiriusDecisions
  • Boston HCP
  • Interactive
  • Smokeball
  • Brigham & Women's Hospital
  • Intronis
  • Soasta
  • Brightcove, Inc.
  • Ion
  • Solstice Mobile
  • CA Technologies
  • JMI
  • Southwest
  • CASE
  • Kareo
  • SuccessFactors
  • CashStar
  • kCura
  • Summit Partners
  • Child's Advisory
  • Klaviyo
  • Symantec
  • ChinaCache
  • Lending Tree
  • TA Associates
  • Cision
  • Limelight Networks
  • Thrivehive
  • CloudHealth
  • Litmus
  • TPG Sixth Street Partners, LLC
  • Cleveland Clinic
  • Localytics
  • TraceLink
  • Cognex
  • Maplesoft
  • TriNet
  • Constant Contact
  • MarketResearch.com
  • TWC-Navisite
  • Coradiant
  • Masergy
  • UnboundID
  • Crimson Hexagon
  • Matchbox
  • University of Texas
  • Cornell University
  • Mavenlink
  • VersionOne
  • Dana Farber Cancer Institute
  • Mellmo
  • VTS
  • Dartmouth College
  • Mendix
  • WeSpire
  • Datum
  • Microsoft
  • Wharton
  • Definitive Health
  • MIT Sloan
  • Workday
  • Deloitte
  • Mixpanel
  • Wurk
  • Demandware
  • N3, LLC
  • Xaxis
  • Dropbox
  • Northern Light
  • Yammer
  • Dow Jones
  • NetProspex
  • ZeroTurnAround
  • EASI
  • ObserveIT
  • Zerto
  • Enernoc
  • ON24
View All

I would recommend – and have recommended – Hoffman to colleagues and peers due to the immediate impact of the training we’ve experienced.”

- Meghan Buckley, Customer Success Manager, EverTrue

Let’s get