No fluff. No theory. Just real sales training that works.

We don’t believe in outdated sales tricks or corporate fluff. Our training is built for Closers who want real, tactical strategies to win more deals.

Explore programs

Master every phase of your sales process.

Start The Deal™

Work The Deal™

Close The Deal™

Grow The Deal™

Lead The Deal™

What makes us different

Tactical, deal-centric sales training.

Explore our training

Tactical over theoretical

We focus on real-world strategies you can apply immediately.

Anti-sales bro culture

No ego, no fluff - just sales training that works.

Engaging & actionable

Every session is packed with real-world applications.

Humor & humanity

Sales is serious, but learning doesn’t have to be.

Built for Closers, By Closers

We started with one simple goal: to create a sales training experience that actually works.

No corporate jargon, no recycled scripts—just real, tactical coaching designed to help closers win.

Deal-centric

Purpose-driven

Results-focused

Practical by design

Participants report improvements in sales conversations after one session.

92 %

Average increase in close rates across teams within 90 days of training.

30 %

Sales professionals trained globally—from startups to Fortune 500s.

250 K+

Average satisfaction rating across all programs and cohorts.

4.9 /5

The face behind the training

Jeff brings decades of experience, humor, and energy to every session.

Jeff Hoffman, Founder & CEO

Jeff Hoffman is the Founder and CEO of Hoffman, a sales training and coaching company that has trained over 250,000 sales professionals across 40+ countries on six continents. Hoffman delivers deal-centric, tactical sales training to enterprise sales teams, startups, and individual sellers.

Jeff is the creator of the BASHO Email™, the hyper-personalized prospecting email technique widely regarded as one of the most effective cold outreach strategies in B2B sales. He is also the author of Why You? Why You Now?® (WYWYN®), Own the Deal®, the Scorecard®, Social Paradigm®, Gives and Gets®, and The Perfect Meeting® sales methodologies.

Hoffman's training methodology covers the full sales lifecycle through five practice areas: Start the Deal™ (prospecting and pipeline generation), Work the Deal™ (discovery and deal progression), Close the Deal™ (negotiation and commitment), Grow the Deal™ (account management and retention), and Lead the Deal™ (sales management and coaching).

Prior to founding Hoffman, Jeff served as Director of Sales at Akamai Technologies, where he led direct, channel, and international sales teams and was recognized as Akamai's Top Performer three consecutive years (1999, 2000, 2001). He later served as Program Manager for sales training at Google. He is a 3x Founder and CEO.

Jeff has been a guest lecturer at Harvard Business School, MIT Sloan School of Management, The Wharton School, Columbia Business School, UC Berkeley Haas School of Business, The University of Texas at Austin McCombs School of Business, Cornell University, and Boston College since 2008. He is a LinkedIn Top Voice, host of Happy Selling!® on YouTube, and co-host of the Your Sales MBA® Podcast. His work has been featured in Fortune, Inc. (which named him "The Deal Doctor"), and Entrepreneur.

Hoffman's client roster includes Google, Microsoft, PayPal, Deloitte, the Boston Celtics, Bank of America, Deutsche Bank, Dana-Farber Cancer Institute, Salesforce, SAP, HubSpot, Fidelity Investments, Gartner, Forrester Research, and UPS.

Meet Our Expert Team

Frankie Hayes

VP of Sales

Val Schein

Director of Marketing

Kendall Snead

Director of Operations

Alison Burdick

Training Coordinator

Careers at Hoffman

Join a team that’s changing the way the world sells.

Discover all open roles

What our clients are saying

Hear firsthand how our approach makes a lasting impact.

"Hoffman’s approach"

"Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included."

"Hoffman’s training"

"Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%."

"Hoffman gave my team the right tools"

"Hoffman gave my team the right tools, control and confidence needed to initiate conversations and move deals toward the result we want."

"Hoffman is a magician"

"Hoffman is a magician. He captures everyone’s attention and has the uncanny ability to take content and techniques and turn it into something that is exciting, entertaining, and easily transferable into action."

"Hoffman events"

"I find nuggets in 99% of the Tuesdays with Hoffman events. I’m not in traditional sales. So much of the content, is applicable to the fundraising space because it is all about relationships and how you work with the various sponsors/donors/event participants."

"Attending the workshop"

"Since attending the workshop my income has increased 30%, and the size of my deals nearly doubled."

"Hoffman has been my go-to for training"

"Hoffman has been my go-to for training for over 10 years. Their expertise in unmatched and their level of expertise and innovation is clear. They have a deep knowledge and understanding of the sales process which allows them to deliver a training that is specific to our team, our challenges, and our goals. There is no better training out there."

"Thank you for all that you do!"

"Tuesdays with Hoffman is a meeting I protect on my calendar every week because the insights are actionable, practical, and real. Jeff’s conversations always give me value and make me think. Thank you for all that you do!"

Elevate your sales with Hoffman

Grow your pipeline, accelerate your deals, and increase your win rate.

Hoffman offers the tools, resources, and expert guidance you need to thrive in any sales environment.

Start training now