Upcoming Workshops.

Why You? Why You Now?™ – Sales Prospecting Workshop. Boston, MA. February 26, 2019Learn More

Why You? Why You Now?^™ – Sales Prospecting Workshop. San Francisco, CA. March 12, 2019Learn More

About
us.

We are a team of renowned sales executives, educators, and entrepreneurs. For more than 20 years, Hoffman has been a leading consultant for industry leaders throughout the world on the topics of sales, sales management, and sales operations.

Our salesforce training programs are designed to address every sales skill needed to build pipelines, empower your team, and sell with confidence.

Meet Jeff.

As the author of the award-winning Basho Email, Your SalesMBA® and “Why You? Why You Now?”® sales programs, Hoffman has delivered sold-out presentations to thousands of sales professionals across the world. He has addressed hundreds of audiences within the Fortune 500 companies and the world’s top business school programs, including Wharton, MIT Sloan School of Management, and Harvard Business School.

Jeff leverages his 25+ years experience at companies like Google and Akamai Technologies into an internationally recognized approach that promotes immediate results among even the most seasoned sales teams.

Since 2002, Jeff’s award-winning sales methodology has been taught in 23 countries within six continents. His achievements have earned numerous global business awards and been profiled in Fortune and Entrepreneur Magazine. Jeff also serves as an Advisory Board Member for OpenView Venture Partners, HubSpot and the MIT/Sloan Sales Club.

Meet CeCe.

CeCe has dedicated her career to building out, optimizing, and training top sales organizations across the United States. Having started her career in sales and marketing, CeCe quickly identified the benchmarks for success in a winning sales program and the pitfalls to avoid when building out a team.

Most recently, CeCe spent nearly five years at OpenView Venture Partners, where she was responsible for working with portfolio companies post-investment on their sales and go-to-market strategy. During her time at OpenView, CeCe built 14 sales teams and worked with 23 companies across the portfolio, engaging with board members, executives, and leadership to increase pipeline and revenue.

With a strong understanding of the sales process and a passion for the art and science of sales, CeCe dives in to deliver training that is tactical, engaging, and impactful.