How To Write An Email That Gets A Response Back

I've walked more trade show floors than I can count over 35+ years selling, and I still hear the same excuse every single time. "We'll figure out the follow up when we get back to the office." No, you won't.

We don't think a lot about our signature lines in our email, but it all counts when it comes to open rates and response rates.

When we dial the phone as often as we do in our business, we generally just get voicemails, which makes it so strange that when we get an actual live call, it generally sends us reeling with nervous energy.