Our methodology

Own the Deal™

Empower your sales team with actionable tactics and techniques to propel pipelines forward, objectively evaluate opportunities, and fuel sales excellence.

Explore our programs
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"Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%."
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Steven Lipner, President at Whartons Dealmaker’s Club
Sales training through teamwork

Trusted by industry leaders.

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Master every phase of your sales process.

Start The Deal™
Work The Deal™
Close The Deal™
Grow The Deal™
Lead The Deal™
Our Approach

An actionable sales methodology for every phase of the deal.

Our Own the Deal™ methodology empowers sales teams to focus on the opportunity itself, providing clear actions for advancing deals through the pipeline to successful closure. This framework equips your team with the tools to stay aligned, maintain momentum, and confidently progress each deal from start to close.

Bespoke Curriculum
Action-Based Learning
Anti-Sales Bro Culture
Expert-Led Training
No theory, no fluff, just resultS

We believe that sales success isn’t about luck—it’s about strategy, skill, and continuous growth. We empower sales teams with training, methodologies, and coaching that drive results.

Whether you’re an individual seller, a growing team, or a large enterprise, our programs are designed to boost performance, increase conversions, and create lasting sales success.

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Our practice areas

Master the sales journey with our core practice areas.

Why You? Why You Now?®

Start The Deal™

Master the art of managing sales calls to reveal potential buyers and set the stage for successful deal progression.

Start
The Perfect Meeting™

Work The Deal™

Uncover buying signals, identify champions, inspire great levels of urgency, and work deals even in the most turbulent moments of the sales process.

Start
Gives and Gets®

Close The Deal™

Develop the skills to gain commitments through a specific exchange technique and begin negotiating earlier than ever before.

Start
Getting the Grade™

Grow The Deal™

Focus on the techniques required to maximize Lifetime Customer Value (LCV) after the handoff from sales.

Start
The Scorecard®

Lead The Deal™

Build the foundational knowledge, skills and tactics you need as you achieve sales management excellence en route to building your first successful sales team.

Start
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Scorecard®

Navigate every deal with confidence using the Scorecard®

The Scorecard® serves as a personalized roadmap, capturing all essential elements of a prospect’s requirements and aligning them with your sales objectives to ensure successful deal closure.

Learn how to use the Scorecard®
What our clients are saying

 Hear firsthand how our approach makes a lasting impact.

"Hoffman’s approach"

"Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included."

Tom Huntington, CFO at Crayon
"Hoffman’s training"

"Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%."

Steven Lipner, President at Whartons Dealmaker’s Club
"Hoffman gave my team the right tools"

"Hoffman gave my team the right tools, control and confidence needed to initiate conversations and move deals toward the result we want."

Brent Jones, Program Manager Sales Training & Enablement
"Hoffman is a magician"

"Hoffman is a magician. He captures everyone’s attention and has the uncanny ability to take content and techniques and turn it into something that is exciting, entertaining, and easily transferable into action."

Eric Shoemaker, CRO
"Hoffman events"

"I find nuggets in 99% of the Tuesdays with Hoffman events. I’m not in traditional sales. So much of the content, is applicable to the fundraising space because it is all about relationships and how you work with the various sponsors/donors/event participants."

Andrea Marlar, Assistant Vice President at Boston Children’s Hospital
"Attending the workshop"

"Since attending the workshop my income has increased 30%, and the size of my deals nearly doubled."

Mark Vinokur, Enterprise Account Executive
"Hoffman has been my go-to for training"

"Hoffman has been my go-to for training for over 10 years. Their expertise in unmatched and their level of expertise and innovation is clear. They have a deep knowledge and understanding of the sales process which allows them to deliver a training that is specific to our team, our challenges, and our goals. There is no better training out there."

Dave Peisach, VP of Account Management at Definitive Healthcare
"Thank you for all that you do!"

"Tuesdays with Hoffman is a meeting I protect on my calendar every week because the insights are actionable, practical, and real. Jeff’s conversations always give me value and make me think. Thank you for all that you do!"

Clayton, Business Development Director
Elevate your sales with Hoffman

Grow your pipeline, accelerate your deals, and increase your win rate.

Hoffman offers the tools, resources, and expert guidance you need to thrive in any sales environment.

Start training now
Elevate your sales with Hoffman
Elevate your sales with Hoffman