But it should be one that your team loves.
At Hoffman, we serve your salespeople first. By making it fast, tactical, and fun. But also serious. Created from actual sales experience, practiced at over a dozen top MBA programs around the world, and trusted by thousands of organizations just like yours.
Our unique time-based approach to sales training allows you to deliver custom sales education to whoever, wherever, and whenever you want.
It really works. Because we actually do it right. All results 100% Guaranteed.
Whether it’s on-boarding your newest salesperson, training an international channel team, or inspiring a culture of coaching, we will have your solution ready for your team on day one. For every aspect of your Sales Enablement unique requirements.
Hallmarks™ | Weekly Live Classes | Custom Curriculum
At the core of Hoffman is our award-winning content.
Direct sales. International. Business Development. Account Management. Government and Education. Channel. Every topic imaginable to support your next learning initiative. Whenever you need it. Always Jeff and CeCe.
Private Classes | Dedicated Support| Consulting
A specialized approach designed for special organizations.
Whether it’s product or person specific application of our techniques in your world or a private class for one role or region, your dedicated Account Manager will work with you to customize your private curriculum based on your needs as well as any legacy methodologies.
Private Labs | 1:1 Coaching | Deal Scoring
Sales is a contact sport. So let them practice. Because while the brain often remembers, the hand never forgets.
By focusing on the sales opportunity itself, our intimate practice labs encourage optimal engagement in your team. From live cold-calling to deal reviews, our practice sessions inspire changes to behavior for every member of your team.
Lead the Deal™ | Flexible Licensing | Rep Assessment
Your leaders are an active element in our approach to training.
That is why we developed a program designed specifically for them. Motivation, inspection, and forecasting techniques appropriate for any stage of your sales manager’s career. Flexible for your leaders of today. And preparation for your leaders of tomorrow.
Private Library | Closer Collection™| On-site Keynotes
We know this isn’t your first investment in sales training. But it will be your last. Because it sticks.
Our hybrid approach of live weekly classes, practice labs, indexed collection of short-form content, private coaching, custom libraries, and in-person events ensure consistent results throughout your entire organization. That is why we proudly offer the only 100% Money Back Guarantee in the industry.
Our options are designed to fit every size sales organization.
For massive global sales teams reliant on sophisticated revenue operations, to small cross-functional teams without any sales enablement support, we have the appropriate option for you.
Invest in exactly what your team needs right now as we build your exact solution for the future.
Custom live sales training for teams of 15+
Our annual Teams License awards your team of Closers global access to:
Our complete sales training solution
Our annual Corporate License awards your team global use of EVERYTHING in Closer for Teams PLUS…
For any Sales Enablement initiative
Your annual Enterprise License awards your team global use of EVERYTHING in Closer for Corporate PLUS…
For wherever your team is right now. And 30 minutes from now. The Practice of Greater Sales.
Why You? Why You Now?®
How do you get engagement immediately?
From outbound to inbound and gatekeepers to early objections, our award-winning Why You? Why You Now?® technique teaches you how to prospect with precision. Cut through the noise and get the response rates your prospecting efforts deserve.
In our Start the Deal™ practice area your team will learn how to:
The Perfect Meeting®
How do you manage your opportunities?
By skillfully “managing the moment,” any sales call can reveal the buyer. The Perfect Meeting® technique focuses on the specific words, actions, and behaviors that encourage discovery in a transformative way and set the foundation to every deal.
In our Work the Deal™ practice area your team will learn how to:
Gives and Gets®
How do you negotiate? How do you CLOSE?
Gain the language, skill, and confidence you need to begin negotiating earlier than ever before. Our Gives and Gets® is introduced at the beginning of the journey, you will inspire the deep levels of urgency required to close any deal.
In our Close the Deal™ practice area your team will learn how to:
How do ensure forecast accuracy?
Great leaders inspire, not command. Our approach to sales management is designed for your leaders to reach their full potential. By reinforcing best coaching principles and pipeline management principles, we create immediate momentum.
In our Lead the Deal™ practice area your team will learn how to: