Why You? Why You Now?®

How do you get someone you don’t know to call you back? What can you say in the first 30 seconds of the call to get their attention? Learn how to stand out from the crowd and connect with your prospects via phone and email.

Above all, activity determines greatness in sales. Increase your top-of-the-funnel conversion rates with our unique and proven approach to outbound prospecting through cold calling and email. We’ll show you how to manage your pipeline effectively so your energy, enthusiasm, and action will yield massive results.  

Unleash high-quality and high-volume activity on a consistent basis and get the responses you want from your top prospects. By harnessing the power of momentum selling and mastering our Why You? Why You Now?® technique, you can turn cold calls into a hot ones.

Learn How To:
  • Craft emails and voicemails that will get a response within 24 hours.
  • Capture your prospect’s attention within 30 seconds of a cold call.
  • Be persistent in your efforts without being pestering.
  • Handle early objections (101).
  • Identify and navigate gatekeepers and executive assistants.
  • Shift the relationship between you and your buyer using the Social Paradigm® technique.
  • Structure and plan outbound activity.
In-Class Exercises:
  • Build a list of custom triggers and events.
  • Craft Why You? Why You Now?® emails for target accounts.
Suggested Attendees: 
  • Business Development Teams
  • Sales Development Teams
  • Inside Sales
  • Direct Sales

This module has a HOFFMAN Lab component with a live call session. This particular offering goes deeper on phone techniques and gets your reps on the phones executing our technique, live with real-time coaching and feedback from our team. Leaders can expect 5-10 calls per rep depending on the size of the team and the accounts you are targeting.


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Upcoming Workshops.

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I am always excited to see the immediate impact HOFFMAN’s training has on my team’s approach to effectively penetrating new accounts.”

- Eric Shoemaker, SVP Sales & Global Projects, CloudHealth Technologies, Inc.

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