Start the deal.™
sales trainging webinar

Why You? Why You Now?®


If your team is ready to master the art and science of prospecting, the Team license delivers:

  • Our Start the Deal.™ program
  • Two live webinars
  • One custom workshop 
  • One live practice lab
  • All course materials 
  • Recordings
  • Pre-work prep
  • Post-training resources
  • Access to additional workshops and labs


Take your team to the next level with our most complete offering. Whether you have a team of seasoned sales executives or new recruits, they’ll have the toolbox for success.

The Enterprise license includes access to our three core programs:

  • Start the Deal.™
  • Work the Deal.™
  • Close the Deal.™
  • Three custom workshops
  • Three live practice labs
  • All course materials
  • Recordings
  • Pre-work prep
  • Post-training resources
  • Access to additional workshops and labs

Start the Deal.™

In this LIVE two-part program, your team will learn to cut through the noise, build pipeline, and get the responses you’re looking for. They’ll also unlearn the mistakes holding them back. Our WYWYN® approach will transform the way they connect with prospects and customers. Sign up to our sales training webinar today.

Webinar I | LIVE

  • Get C-level responses in 30 seconds
  • Craft phone-friendly emails
  • Dodge the spam filter
  • Reframe outreach with Social Paradigms
  • Multi-thread accounts to keep deals hot

Custom Workshop: 75 minutes

Dive deep into the topics and tactics specific to your organization’s unique selling process. Topics include:

  • AIDA – Attention, Interest, Desire, and Action
  • New lead sources
  • Converting cold calls into leads
  • Emails that get a response
  • Leveraging inbound leads
  • Building social value with CxO’s
  • Getting to power – and staying there

Webinar II | LIVE

  • Craft compelling voicemails that get a response
  • Manage inbound leads
  • Handle objections early
  • Expertly navigate gatekeepers and executive assistants
  • Boost response rates by strategically timing outreach

Live Practice Lab: 60-minutes

Lab exercises include:

  • Email writing and review
  • Voicemail review
  • Live deal reviews
  • Office hours

For a calendar of all our upcoming sales training programs.

Who is this for?

  • BDR Teams
  • Inside Sales
  • Field Sales
  • National / Strategic Accounts
  • Customer Success
  • Account Management 
  • Venture Capital
  • Private Equity
  • Executive Teams
Terbium Labs hoffman team start the deal bos ma

HOFFMAN has had an immediate impact on our organization. We drove the average revenue per sales up 40%.”

–Timothy Burns, Vice President of Sales, Terbium Labs

change one thingF is for form.

Did you know that spam filters pay attention to the shape of your emails?  In fact, spam filter algorithms only give about 10% of their judgment to the content of your message.  50% goes to the subject line and 40% is devoted to the shape of your message. Want to know what shape gets through?


An F-shaped email has a robust opening sentence, followed by a shorter elaboration, and a very brief call to action.  At a glance, these three lines approximate a capital F.

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