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Episode TEN: How to Win Deals and Influence Prospects – The Psychology of Negotiation.

By: Jeff Hoffman

Negotiation can be one of the most challenging and intimidating parts of the sales process. Knowing when to push your prospect and stand firm versus knowing when to back down and compromise is an art. But don’t despair — Jeff and CeCe have the solution. They’re turning the antiquated ways of negotiation on its head and reveal their best advice on how to negotiate with confidence and authority, how to ask and close for things early, and even reveal the secret to closing your prospect on the FIRST call. We’re all about negotiation on this episode of Your Sales MBA, Hoffman’s exclusive sales podcast for reps and managers!  

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