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The Ultimate Prospecting Guide for Trade Shows & Events

Start the Deal™ With Jeff & CeCe – LIVE

For the first time ever, we’re making our award-winning prospecting technique, Why You, Why You Now™ available outside of our subscription membership. In this class, you will explore the techniques used by reps at Google, PayPal and Red Hat to:


  • Engage sponsors, speakers and attendees of conferences and trade shows
  • Get someone you don’t know to respond to your email or call
  • Close for meetings and internal referrals
  • Avoid the SPAM filter
  • Capture attention in 30 seconds
  • Effectively sidestep gatekeepers


Join the creators of the internationally renowned Why You? Why You Now?®, Social Paradigm®, and Basho Strategies sales training programs for this can’t-miss session on July 17 at 11 AM EST that will show you how to maximize the upcoming trade show season – and close out H2 with your strongest pipeline yet.

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