Have you ever wondered what the best day to cold call is?

Many sales professionals assume that Monday is the best time to start dialing, eager to hit the ground running each week.

But here’s the unexpected truth: the best day to cold call is not Monday—it’s actually Friday.

If you think about it, it makes a lot of sense. Most people, including your prospects, front-load their week with high-priority tasks and meetings. Come Monday morning, they’re buried in emails, deadlines, and to-do lists – and they’re eager to start checking off boxes, not to open new projects. The last thing they want is an unsolicited sales call interrupting their already hectic day.

Instead, consider shifting your cold calling strategy to later in the week. I’ve found that spending Mondays and Tuesdays preparing—researching leads, refining call scripts, and strategizing—sets me up for a much more effective calling schedule. By dedicating Wednesday, Thursday, and especially Friday to making calls, I connect with prospects who are winding down their week, more receptive, and often in a better mood.

Why does Friday work so well? People tend to be less stressed, more relaxed, and in a mindset that’s open to conversation. A prospect who might ignore you on a busy Monday may be willing to chat on a Friday afternoon when their workload is lighter.

If you’re looking to improve your outreach success, test this approach. Reserve your calls for the latter part of the week and see the difference it makes. You might be surprised at how much more engaging and productive your conversations become.

So, when is the best day to cold call? Try Friday—you might just turn those calls into real opportunities.

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