Podcasts

Your Sales MBA Podcast

Your Sales MBA® is the sales podcast that answers every sales question you've ever had. Hosted by Jeff Hoffman and CeCe Aparo, each episode delivers tactical, actionable advice on prospecting, deal management, negotiation, closing, and sales leadership.

With a focus on the "how" rather than the "why," Your Sales MBA® gives Closers the insights they need to crush their quotas. Over 500 episodes and counting.

Latest Sales MBA podcasts.

April 12, 2019

Trade Shows Suck…Here’s How To Make Some Money At Them

Have you ever met a prospect at a tradeshow, had a great conversation and never heard back? Or have you ever received a lead list for an upcoming event and didn’t know where to start? Making the most of your trade show leads is hard, but we have you covered on this episode of YourSalesMBA®.
April 12, 2019

Ghost Story: Why are My Prospects Ignoring Me?

Have you ever had a prospect open your email and not reply? Have you ever wondered why? Or more importantly, how to fix it? Jeff break it down and give you tips and tools you can implement TODAY and see immediate change. We’re covering all this and more on this week's episode of Your Sales MBA®.
April 5, 2019

How to be a Sales Professional, Not a Professional Stalker

Do you feel like you’re constantly questioning how to best contact your prospects? Worried about the amount of details you know about your prospect… before you even get them on the phone? Do you find yourself straddling the line of polite persistence and downright stalking? We’re breaking down the rules of outreach when it comes to calling cell phones, all the way to knowing when to mention that you both went to the same college. Jeff has got you covered in this week’s episode of YourSalesMBA®.
April 24, 2019

How to Handle Yourself When Your Customer is an A**hole

Have you ever been the recipient of negative or down-right mean behavior from one of your prospects… or worse a customer!? Have you felt like it ruined your day, or worse - your cadence with your prospect? How the heck do you deal with an a**hole prospect? What do you do? What do you say?! We cover these topics on this week’s episode of YourSalesMBA®.
May 1, 2019

Make It Rain! Get the Most Out of Your Comp Plan

You’re a pro at negotiating contracts for your company, but do you feel in control of your own contract?! Wondering what your colleagues mean when they talk about “gaming” their comp plan? And how the F do you actually bring this up with your manager? Jeff reveal the secrets to taking full advantage of your contract and comp plan on this week’s episode of YourSalesMBA®.
May 8, 2019

Bullsh*t Detector 101: How to Hire the Right Candidate

No one really teaches you how to manage things like hiring the best fit for your team. So, what do you do? How do you know your new hire is right and won’t derail your team’s quota expectations? We talk about how to best handle interviews, what questions to ask, and how to figure out if your interviewee is actually good at selling, rather than just talented at selling themselves. All this and more things sales management on this week’s episode of YourSalesMBA®!
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