Having a hard time describing what you do? 

Well, sometimes the meek shall not inherit the earth. 

The use of hyperbole, which is the use of an exaggeration where all parties know it’s an exaggeration, is a very effective technique to have people anchor and remember the things that you’ve said.

So when describing what you do to people, make sure you’re using words like “best” or “only” or “greatest.” 

Not to brag, but to anchor because it’s that use of hyperbole that tells your listener that you actually do believe that this stuff that you do matters. 

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