January 9th, 2024
Looking for ways to do even more research on a customer?
Well stop thinking like a salesperson and start thinking like a buyer.
One of the quickest ways to learn more about an organization is to have them sell to you, which is exactly what I do on highly strategic accounts. Before I start networking and navigating and doing my research online, I like to do an inbound lead request where I’m presenting myself as someone with curiosities about their company, so that a sales rep will contact me.
By having that sales call meeting, I probably will learn more in 15 minutes about this organization than I will over several hours of research online.
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