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What is the Best Way to Research a Customer?

Hoffman Hacks

What is the Best Way to Research a Customer?

January 9th, 2024

Looking for ways to do even more research on a customer? 

Well stop thinking like a salesperson and start thinking like a buyer. 

One of the quickest ways to learn more about an organization is to have them sell to you, which is exactly what I do on highly strategic accounts. Before I start networking and navigating and doing my research online, I like to do an inbound lead request where I’m presenting myself as someone with curiosities about their company, so that a sales rep will contact me. 

By having that sales call meeting, I probably will learn more in 15 minutes about this organization than I will over several hours of research online.

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