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Expiration Date on Event Leads

Hoffman Hacks

Expiration Date on Event Leads

Looking to get more bang for your buck on those event driven marketing leads?

Better check that expiration date first. 

We all know that leads go stale and leads have shelf life, but what a lot of people don’t know is that different types of leads have different expiration dates, and the quickest expiration date is an event driven lead. Why? Because all of the activity that a prospect does leading up to an event is before the event and once the event has occurred, they’re on to other things. Unfortunately, that’s generally when we’re emailing a lead after the event. 

So if you really want to get the most out of these inbound or marketing leads around events, do what I do. Next time you have a marketing event scheduled, sync up with your marketing team and get the attendee list before the event.

Start your prospecting efforts before the event happens, and you’re going to get far more converted leads out of that bunch to work on.

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