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Expiration Date on Event Leads

Hoffman Hacks

Expiration Date on Event Leads

Looking to get more bang for your buck from marketing-event driven leads? There’s one thing you need to do before anything else: check that expiration date.

We all know that leads don’t last forever—every lead has a shelf life. However, what many people don’t realize is that different types of leads have different expiration dates.

When it comes to event-driven leads, the expiration date is the shortest of all. Why? Because event-driven prospects are often most active leading up to the event itself. Once the event is over, they quickly move on to other things, and that’s usually when we begin reaching out to them.

The problem with waiting until after the event to follow up with event leads is that they’ve already shifted their focus elsewhere. The buzz and excitement around the event are over, and they may no longer be as engaged. To really capitalize on these leads, timing is everything.

If you want to maximize the value of these leads, take a proactive approach. Here’s what I do: Next time you have a marketing event scheduled, sync up with your marketing team and get access to the attendee list before the event. This allows you to start your prospecting efforts before the event even happens. By reaching out to prospects ahead of time, you can begin building relationships while their interest is still high.

By getting ahead of the game and starting your outreach early, you’ll increase the likelihood of converting those event leads into actual sales. You’ll be able to engage with prospects at a time when they’re still excited and actively thinking about the event. Additionally, this approach helps you stand out from competitors who may be waiting until after the event to contact these same prospects.

The key to success with event leads is being prepared and reaching out at the right time. Don’t wait until it’s too late! Start building connections before the event takes place, and you’ll be in a better position to convert leads when the dust settles.

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