Features

Your Prospect Doesn’t Need Another Compliment “I see you went to Duke.” “I noticed you used to work at EMC.” “Congratulations on being named Marketing VP of the Year.” Somewhere, a sales rep is putting the finishing touches on an email that opens just like this. They have researched the prospect, found something flattering to ...

Most cold emails fail before they’re opened. BASHO Email was built to fix that — by leading with something the prospect actually cares about, instead of something you want them to care about. Cold email has a reputation problem Reps send hundreds of them. Prospects delete most without reading. The few that get opened rarely ...

Are you a hunter or a farmer? In the sales world, those two terms describe the strategy a sales rep uses to close deals.

You shouldn’t ask for the order until the time is right — but you should ask for incremental commitments.