When we dial the phone as often as we do in our business, we generally just get voicemails, which makes it so strange that when we get an actual live call, it generally sends us reeling with nervous energy.
We have this weird tendency to remind our prospects of all the different times we've tried to reach them with failed attempts, hoping to maybe, I don't know, make him feel guilty to respond. It's time to stop.
There's no quicker way for a customer to get a sales rep running than to threaten them with lack of budget, but instead of being fearful on that discussion, point that discussion back towards the customer.