How to Create Urgency in Sales: Speed Up Your Quote Response Times

Want quicker response times for your quotes?

Creating urgency can make all the difference in driving faster decisions and closing deals. One way to create urgency is to adjust the expiration dates of your quotes.

As Closers, we often default the expiration dates of our quotes to 30 days. But, this practice can lead to prospects delaying their decision until the last possible moment. Not ideal for maintaining a fast-paced pipeline!

If you want to create urgency and encourage quicker responses, try changing your quote expiration dates from months to Mondays.

Why Mondays?

Setting quotes to expire the Monday after they are sent creates a sense of urgency in sales. This shorter deadline motivates buyers to review and respond to your quote promptly, preventing delays and keeping your sales process moving.

Next time you’re preparing a quote, resist the urge to set a long expiration date. Instead, set the deadline for the following Monday. This approach not only helps you to create urgency in sales, but also places more pressure on your prospects to act quickly. As a result, you’ll experience less anxiety on your end and more proactive engagement from your prospects.

As a bonus, this strategy of creating urgency in sales helps you identify serious buyers who are ready to make decisions. It filters out those who may not be genuinely interested, allowing you to focus your efforts on high-potential leads. By setting shorter expiration dates, you’re demonstrating confidence in your product and signaling to your prospects that their timely response is essential.

By changing your quote expiration dates to the following Monday, you can foster a sense of urgency and prompt your prospects to take action sooner.

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