Struggling to find urgency in your sales pitch?

You’re not alone. At Hoffman, we always say that sales is the art of creating urgency where none exists! Many sales professionals really struggle with this, but here’s a Hoffman Hack: shift your focus to the post-sales experience. When deciding how to write a sales pitch, shift your perspective to see it from your buyer’s point of view – and emphasize what happens after the sale is made.

Your Buyer Only Cares About Results

People are less interested in what your product or service does – and more captivated by how they will use it and the benefits they’ll reap. So, when crafting your pitch, highlight how your prospect will actually use your service after the purchase. This approach helps you create a more compelling narrative that resonates with your buyer. It’s the secret sauce of how to write a sales pitch that truly stands out!

By focusing on the post-sales experience, you draw attention to the best part of the process: actually getting the goods and seeing the benefits.

Paint Them a Picture

Imagine you’re selling a software solution. Instead of delving into all the technical features, paint a picture of how much easier your prospect’s life will be once they’re using it. Show them the transformation – the time saved, the hassle reduced, the efficiency gained. This narrative can create a sense of urgency and make your pitch more impactful.

Get Personal

Another important aspect of how to write a sales pitch is to make it personal. Connect with your prospect on an emotional level. Share success stories or case studies of similar customers who have benefited from your product. This makes your pitch more relatable – and capitalizes on the value of 3rd-party endorsement.

Mastering how to write a sales pitch is really about shifting the focus from what your product is to what it does for the customer post-purchase. By helping them imagine the positive outcomes and real-life applications, you can craft a pitch that not only captures interest but also drives action.

And that’s your Hoffman Hack for today.

For more Hacks, check out our YouTube page.

Happy Selling!™