Do you want your customer to take your opinion seriously? 

Start closing for access to their end users to have an opinion anybody cares about. 

I know how desperate we can be sometimes as we try to appear credible and thoughtful as a sales rep when we’re trying to also persuade someone to take a good hard look at our products and services. 

So next time you’re in a situation where you’re trying to show that what you’re saying is serious, why not do what I do?

Close for access to end users to get their opinions of how their workflow would be impacted by what you’re selling. 

Then at your meetings, you can speak on behalf of the end user, which gives you the license to have a much stronger opinion and one that’s harder to discount. 

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