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How Do I Get Engagement on My Demo?

Hoffman Hacks

How Do I Get Engagement on My Demo?

Want to drive better engagement on your next sales demo? The secret is simple—let them drive.

Let’s be honest: there’s nothing more boring than a Zoom meeting, unless, of course, you’re watching someone give you a demo on Zoom. Sitting back passively while someone shows you how their product works is the quickest way to lose interest. If you want to give a great demo, it’s important to keep your audience engaged. Traditional demos can feel like a one-way presentation.

So how can you make your demos more engaging for your prospect? One of my favorite sales demo best practices is letting the customer take control. Instead of walking them through everything while they watch (and zone out), let them participate! Have your prospect control the keyboard, mouse, or even the camera, when appropriate.

Why does this work? When customers get hands-on with the product, they are able to experience it firsthand. This keeps their attention high. They’re no longer passive viewers, but become actively involved in the process of exploring. They can dive deeper into the features that matter most to them, which makes the demo feel more relevant and personal.

This method also shifts the focus to the customer’s needs. Instead of talking at them, you’re guiding them. They can ask questions in real time, and you can address their concerns as they test the product. This interaction makes the demo more dynamic. It keeps them engaged longer.

Using these sales demo best practices—like giving the customer control—creates a more engaging, interactive experience. It helps you connect with them and keeps their interest up. The result? More engagement, more interest, and a better chance of closing the deal.

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