Tired of getting the runaround from customers and prospects? 

Well, maybe you need to start getting more honest with yourself. 

It’s really easy to hear what we want to hear in sales, particularly when we know that rejection often means the end of an opportunity, but it’s really critical that we hear our customers for what they say and we’re honest with ourselves in what we hear. 

The next time a customer says something like, ”Shouldn’t be a problem,” or ”All set,” or “I don’t see why not,” do what I do. Double down on the question and make sure that you’re getting a definitive answer before you tell yourself and your boss what just happened, and that was your hack for today.

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