Want a better sense of what your customer’s looking for?
Well check out their dating profile and it’ll tell you.
One of my favorite topics to have with customers is on who their favorite partners and vendors are, even before I’ve discussed my own company’s products, services, and value. By having them focus on their favorite relationships post sale, I start to learn the things that they find important in their partners, and I can start to showcase those things when I position my product later in the call.
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