Are your customers still unsure of how you’re different from your competitors?
Well, the answer is staring at them right in the face.
Of course, there are a million reasons why we’re different from our competitors, but there’s one in particular that’s very unique: and that’s you. You work where you work on purpose, and that means you don’t work for your competitors. The biggest difference between the competitors and you, is that you’ve already established where the value is and where you’ve parked your career, so don’t be bashful in sharing that with a customer.
I always like to spend some time with my customers, giving them some insight into my career journey and why I selected this company to work for, because nothing shows credibility more than actually being the customer of your own product.
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