Struggling to get your emails returned? Well, it might be time to cut them down to size. Understanding the optimal cold email length can be the key to boosting your response rates.

Short & Sweet

We all know no one’s reading long emails, yet we still write them—often because we’re composing them on our computers. The truth is, our prospects are reading our emails on their phones, so the cold email length should match the screen size. If a thumb scroll is involved, they’re not going to read it!

Draft Emails on Your Phone

Here’s a tip: ditch the long email and keep all of your cold emails to the length of a smartphone screen. Focus on crafting concise and compelling messages that grab attention quickly. When an email is too long, it loses the prospect’s interest, making it less likely that they will engage with your content.

Respect the Prospect’s Time

Why is cold email length so important? It’s about respecting your prospect’s time and making your message easily digestible. Shorter emails are more likely to be read and responded to, especially when your prospects are busy professionals scanning their inboxes on the go.

When writing your next cold email, aim for brevity. Start with a clear and engaging subject line that piques curiosity. In the body of the email, use the “F-shaped email” and your “Why You? Why You Now?™” writeup to capture the interest of your prospect. Remember, every word counts.

Reining in your email length can lead to higher open and response rates. By keeping your emails short, relevant, and easy to read on a smartphone, you respect your prospect’s time and increase the likelihood of engagement. So, next time you craft a cold email, remember to keep it brief and to the point.

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