Are you starting to get tired with that stale old demo you’ve been showing?
Maybe you need a few demos.
If we make one demo and show it over and over and over again, even if the customer’s never seen it before, we have, and our excitement and enthusiasm is going to start to wane.
So for my own self-preservation, I like to have multiple demos.
Then, have your prospect earn additional demos. Start with small, broad ones, and then as the prospect starts to invite other people into the deal, you can show more detailed and more interactive demos as a reward for their efforts.
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