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How to Showcase Scarcity

Hoffman Hacks

How to Showcase Scarcity

Looking to build higher social value with procurement? 

Well, remember: the most valuable resources are the scarcest. 

We’re so eager and excited when we get to the levels of procurement or contracts at the end of the deal because we can smell that that deal is coming in. But often it’s that eagerness and that quick response that allows the procurement manager to really drive the narrative in the conversation.

So, be a little more elusive in scheduling calls with post sale activity, and be a little harder to reach and harder to get so that when you actually do land that meeting, the procurement officer is as incentivized as you to get the deal done. 

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