Still struggling to get that email returned? You’re probably too attached.
You know those attachments and links that you’re putting in your emails to add more value and color to what you want to express to your prospect? No one’s reading ’em.
First of all, the spam filters probably got them, and if they don’t, your prospect is probably unlikely to open it from a stranger. And that might even be things like your invitation to connect or your website address and your email signature. So do what I do. If you want your email open rates to go up, lose the links and lose the attachments.
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