Looking for a quick and easy way to improve your inbound lead conversion rate?

Slow your roll. 

Yes, responsiveness is an attractive quality in salespeople, but it is a far more attractive quality if it’s coming from you as a scarce resource. Most reps are simply too eager when they respond too quickly to inbound leads, almost appearing as if you’re the only game in town with your request. 

I like to wait a half a day before I respond to inbound leads. If I get one in the morning, I’ll respond that afternoon. If I get one in the afternoon, I’ll respond the following morning. That way, my calm response shows that I’m absolutely responsive, but also absolutely very busy with other prospects. 

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