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Start The Deal

Why You? Why YOU Now?®


In this livestreamed prospecting program you will learn how to cut through the noise and get the responses you are looking for at the top of your funnel. Our Why You? Why You Now?™ approach will transform the way you cold-call buyers and multi-thread accounts.

Train My Team

What you’ll learn

sales training

Has your team mastered the art and science of prospecting?

Well, it’s about time. In this four-part livestreamed training, your reps will gain the insights and techniques they need to fill their inbox with positive responses from their outbound efforts and unlearn the mistakes holding them back. Whether you have a team of BDRs or sales reps building pipeline or a group of account managers responsible for identifying upsell or cross-sell opportunities, we have the tactics and hacks they need to increase conversion rates on every email and cold call.

Your team will unlock their new prospecting potential over the course of four sessions with sellHOFFMAN. During this time they will learn, apply, and practice the Why You? Why You Now?™ approach.

Here’s a sample agenda:

Step 1

Lecture I

In our live-lectures your team will learn how to:

  • Get C-level responses in 30 seconds
  • Write emails that fit on the screen of a smartphone – Avoid the spam filter through these simple prospecting hacks
  • Reframe your outreach with triggers and Social Paradigm®
  • Go higher and wider in accounts to better multithread opportunities
  • Inspire urgency through your outreach

Step 2

Lecture II

In our live-lectures your team will learn how to:

  • Craft compelling voicemails that get a response
  • Handle early objections from buyers
  • Expertly navigate gatekeepers and executive assistants
  • Manage and reply to inbound leads
  • Create a touchpoint model that strategically boosts your response rates

Step 3


Our private and custom workshops are designed to address the specific needs and selling style of your unique organization. Deep dive into the topics and tactics tailored to your buyers, vertical, and offering. Workshop topics include:

  • Account mapping and territory planning
  • Persona-specific prospecting
  • Vertical research and trigger application
  • Tactical application by role, tech-stack, and experience

License types

Whether you’re looking for your team to master one slice of the sales funnel or to arm them with the tools they need at every stage of the sales and post-sales process, sellHOFFMAN has you covered.

Our Team and Enterprise Licenses are designed to address the specific needs of your sales organization.

Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included.

Tom Huntington
CFO at Crayon