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When Do I Share a Product Roadmap?

Hoffman Hacks

When Do I Share a Product Roadmap?

Having a hard time managing a massively complicated enterprise deal? Well, why not get your product guys involved to calm it down?

As the deals get bigger and more complicated, there’s a lot of touch points that have to be managed, and it can be really easy for us to feel overwhelmed and not sure where to go next. So make sure that your product team is somehow involved with your larger deals. This will not only excite the customer to get that kind of access, but to share a product roadmap with a prospect that’s doing a large deal generally incentivizes them to give us more clarity on where they’re headed as well. 

So do what I do. Make sure there’s a spot in your sales requirement that you’ve got product folks mapping out your roadmap to your customer.

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