Ever wonder when the best time of day to send an email is? The answer might surprise you.

The ideal window is within five minutes before and five minutes after the hour.

Why? Because these are the moments when professionals are in transition—leaving one meeting and heading into the next. And what’s the number one thing people do in those brief in-between moments? They check their phones and skim through their emails.

If you want to maximize the chances of your email being opened, you need to land in their inbox at precisely the right time—when they are actively checking, but before it gets buried under new messages.

Here’s the secret: research shows that people typically scan only the top seven emails in their inbox before moving on. If your email lands as the eighth or later, chances are it will never be read.

That’s why I time my cold emails strategically within that 10-minute window at the top of the hour. Doing so increases my odds of appearing in that crucial top-seven slot, dramatically improving my open and response rates.

If you’ve been struggling with email engagement, this simple timing adjustment could be a game-changer. Try it out, and you might be surprised by how much of a difference it makes.

So, next time you’re about to hit send, pause and ask yourself—am I sending this at the best time of day to send an email? A small tweak in timing could lead to significantly better results.

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