Still struggling to get prospects to pick up the phone when you call? Have you thought about your timing?

The key to success in sales often lies in knowing when to cold call.

Connection rates, defined as conversations lasting over 30 seconds, tend to improve when people are not feeling stressed or too busy to take a call. So, when is the best time to cold call?

Generally, it’s at the end of the week. As the week progresses, people are often in better moods and less preoccupied with their workload. Targeting the second half of the week for your cold calls can significantly impact your success rates.

Remember: T G I F! According to research, connection rates actually go up as the week goes on. By targeting your cold calls on Thursdays and Fridays, you can take advantage of this trend. Chances are your prospect will be more relaxed and open to conversation, increasing the likelihood of a successful call.

So, save your outbound cold call dialing for Thursdays and Fridays. Use the first half of the week for research and strategy, so by the time Thursday rolls around you have a list of prospects, triggers at the ready, and a smooth “Why You? Why You Now?™” just waiting to be delivered.

Making the most of your cold calling efforts goes beyond crafting the perfect pitch. Knowing when to cold call is key! By focusing your efforts on the end of the week, you can remove friction, improve connection rates and enhance your overall success as you Start the Deal™.

So, next time you plan your outbound calls, remember to consider the timing – it could be the key to unlocking better results.

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