How Elevator Pitch Length Impacts Effectiveness

Having trouble creating urgency in your pitch, Closer? It might not be what you’re saying—it might be how long you’re taking to say it.

A great pitch isn’t just about the words you use. It’s also about length—how quickly you can grab attention and make an impact. If your pitch drags on for ages, you will most certainly lose your audience before they ever feel the urgency to take action.

The Power of a Short, Transformative Pitch

Think about Nike’s legendary slogan: Just do it.

They could have said, “We are the world’s leading manufacturer of athletic footwear,” but they didn’t. That’s because the best pitches aren’t descriptive—they’re transformative.

Your pitch should quickly create an emotional connection and show your prospect what their world looks like after they choose your solution.

Finding the Right Elevator Pitch Length

So, how long should your pitch be? Keep it under 30 seconds. Anything longer, and you risk losing engagement.

Here’s how to refine your elevator pitch length:

Lead with emotion: Use words that evoke feelings and transformation, not just facts.
Be clear, not clever: Don’t make people work to understand what you do.
Cut the fluff: Remove unnecessary words and get straight to the value.

Example of an Effective Pitch

Instead of:
“We help companies optimize workflow efficiency with AI-driven automation solutions that increase productivity by 25%.”

Try:
“You can eliminate wasted time in your workflow so your team can focus on what really matters—without extra effort.”

Final Thoughts

The right elevator pitch length makes all the difference. Keep it short, emotional, and transformative. The faster you create urgency, the more likely your audience is to take action.

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