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Wednesday, September 9th, 2026
The $25,000 Trade Show Sales Mistake B2B Companies Keep Making

I've walked more trade show floors than I can count over 35+ years selling, and I still hear the same excuse every single time. "We'll figure out the follow up when we get back to the office." No, you won't.

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Blog posts.

Features
How to Close the Deal®: 7 Reasons You’re Losing the Sale
How to Close the Deal®: 7 Reasons You’re Losing the Sale Close the Deal® teaches salespeople to ask for clear, reasonable commitments throughout the sales process. A scheduled meeting. An introduction to the person approving the budget. An agreement to review a proposal by Friday. Each is a close, and each reveals whether the buyer ...
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Hoffman Hacks
Cold Call Response Rate: One Overlooked Fix
We spend so much time trying to build a message that will be filled with value and benefit. The problem with those messages is they're all focused on the brain, which is not the place I want to be when I'm prospecting. 
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