Not happy with your cold call response rates? 

You might want to travel south. 

The problem with those messages is they’re all focused on the brain, which is not the place I want to be when I’m prospecting. We spend so much time trying to build a message that will be filled with value and benefit.

Before we can get someone interested, we have to get their attention first. And what better way to do that than by talking about the only topic they care about: themselves. 

Resist the temptation to do a value proposition or elevator pitch in email one, and instead focus on the prospect. Get their attention first, and then you can work on their brain and their interest. 

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