Would you like to get your customer far more engaged even earlier in the sales cycle? 

Promises. Promises. 

You know, the most powerful type of buying signal is when a customer delivers on a promise – they actually do what they said they were going to do. 

So why don’t we make it easy for them? Instead of giving a customer a laundry list of things to do for us and action items, how about give it to them one at a time? Do what I do. 

Ask for simple, actionable closes early so they work the muscle of delivering on those promises, so it becomes a habit instead of an exception. 

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