Would you like to get your customer far more engaged even earlier in the sales cycle?
Promises. Promises.
You know, the most powerful type of buying signal is when a customer delivers on a promise – they actually do what they said they were going to do.
So why don’t we make it easy for them? Instead of giving a customer a laundry list of things to do for us and action items, how about give it to them one at a time? Do what I do.
Ask for simple, actionable closes early so they work the muscle of delivering on those promises, so it becomes a habit instead of an exception.
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