Having a hard time putting urgency in your pitch? Well – just do it!

You know, Nike has made famous the globe over with three simple words: just do it. Funny how their pitch did not say “we’re the world’s greatest manufacturer of athletic footwear.” 

That’s because great pitches aren’t descriptive, they’re transformative.

So when building your pitch, do what I do. Make sure that it includes plenty of emotional words that describes the transformative state that your customers experience when they become a customer, and doesn’t only describe what they purchased. 

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