Are you looking for a surefire way to improve your demo conversion rates?
What’s simple? One guest at a time.
It’s so easy for us to get swept into the idea of getting larger and larger attendance to our demos, but that’s often a mistake because in large audiences, it’s very hard to identify the champion or even the anti-champion.
So want to do what I do? Resist a temptation for a large audience and go the opposite direction. Make sure all of your demos are done to only one person at a time so that you can really have the intimate setting required to learn what their role and responsibility is.
It will only be after I’ve found a champion that I could have a large demo in front of me.
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