How to Write the Best Sales Email That Gets a Response
Struggling to get your emails returned? It might not be what you’re saying—it might be how you’re saying it.
Firstly, if you think about the best sales emails you’ve received, they aren’t just good because of strong messaging. It’s also about format, structure, and readability. For example, if your email is too long, too dense, or hard to skim, it will likely be ignored.
Make Your Sales Email Easy to Read
Most people read their email on a mobile device, often while they are distracted—waiting in line, heading to a meeting, or commuting. Given this split-attention hurdle, your email must be instantly digestible, or it will not get the response you want.
So, here’s how to improve readability for the best sales email:
- Keep it short – The shorter the email, the more likely it is to be read. Aim for three to five sentences.
- Avoid long paragraphs – Break up text to make it skimmable. No paragraph should be more than two sentences.
- Lose the commas – Long, winding sentences with multiple commas make emails feel dense. Shorter sentences make for easier reading.
The Ideal Email Format
- Engaging Subject Line – Grab their attention with a clear, curiosity-driven subject line.
- Personalized Opening – Show you have done your research. Mention something timely and specific about their company, industry, or role (a trigger).
- Concise Value Proposition – Quickly explain the benefit of your product or service in a way that resonates with their pain points.
- Clear Call-to-Action – Make it easy for them to say yes. Ask a question or suggest a specific next step.
The best sales email isn’t just well-written—it is easy to read and quick to process. Cut the fluff, format for skimmability, and watch your response rates climb.
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