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Work The Deal


sales training

Discover a better way to run discovery calls and build momentum in the middle of your pipeline. In this livestreamed program you will learn The Perfect Meeting® framework designed to inspire urgency, qualify buyers, and smoothly handle objections so you maintain control of every deal.

Train Me

What you’ll learn

sales training

Statistically, most deals die after the first meeting– so what are you going to do about it?

In this two-part livestreamed training, you will learn how to run meetings that are designed to get to the heart of why your buyers buy and your customers renew. Desire. By restructuring the order of your questions and embracing Social Paradigm®, you will learn how to side-step negative buyer-seller dynamics and build urgency on every deal.

Over the course of our two 60-minute lectures, you will learn how to:

Lecture I

  • Run best-in-class discovery calls and sales meetings
  • Leverage Social Paradigm® to accelerate your deals
  • Organize meetings to gather information in the right order
  • Craft a pitch and close that will resonate with your buyer
  • Establish urgency early in the sales process

Lecture II

  • Drive every meeting a close
  • Identify the prospect’s motivation and needs
  • Use closes that build desire and increase commitment
  • Even the playing field through Social Value™
  • Manage deal “turbulence” and surprises that come with remote and in-person sales
Lectures are run monthly and attendees will receive all course materials.

License types

Student License


*Limited time offer; Verification required

If you’re looking to master one slice of the sales funnel, the student ticket is just what you need to sharpen the area you need to improve.

Closer License


Hone your craft at every stage of the sales funnel with our Closer License. With live weekly classes and 24/7 on-demand access to The Closer CollectionTM, you’ll have everything you need to execute.

sales training
sales training

upcoming sessions

  • stay tuned

Tuesdays with Hoffman is a meeting I protect on my calendar every week because the insights are actionable, practical, and real. Jeff and CeCe’s conversations always give me value and make me think. Thank you for all that you do!

Business Development Director

Hoffman’s approach to gives and gets has radically improved the way we manage, raised skill levels, and increased sales predictability. Jeff has such a sharp understanding of sales issues that he raises the bar for everyone: our reps, our managers, and our executives – myself included.

Tom Huntington
CFO at Crayon

Everyone in the business world who wants to be successful needs to go through Hoffman’s training– 100%.

Steven Lipner
President at Whartons Dealmaker’s Club

Hoffman is a magician. He captures everyone’s attention and has the uncanny ability to take content and techniques and turn it into something that is exciting, entertaining, and easily transferable into action.

Eric Shoemaker